Webmasters have a lot of things on their plate, and when it comes to the design of their website, it can certainly be a little of a headache. Unfortunately, there are a lot of webmasters have some preconceived notions that really aren’t all that smart, let alone effective. Really, it’s all about breaking that mindset and get to know things that have worked for may other webmasters in the past. One of the most important things on any website would have to be the text. The text is what the search engines and users need to make a decision whether X product is right for what they are looking for. While the search engine does not care about font size, the users certainly do. And since that’s those are the people who are going to buy, it’s imperative that a person carters to them.
A lot of webmasters feel that the size of the font will clear up some more space. Sure, that is completely true, but there is definitely something that a lot of people are not thinking about. Consider the person who doesn’t have the best eyes. They’ll have to increase the font size. Let’s say they don’t know how to do that, guess what they’ll do? They’ll buy from someone else. Also, consider all of the phones and netbooks out there that already have small font size. It could be nearly impossible to read your website, and they’ll definitely move on to greener pastures. A good design is one that doesn’t make the user increase or decrease the font size.