Quality assurance is one of the biggest things for the webmaster, or at least, it should be. While there are a lot of things that they have to think about, being sure that the user feels comfortable is paramount. The site may look amazing, aesthetically pleasing, but there still isn’t a lot if the user doesn’t feel comfortable. There are a lot of ways for the webmaster to combat this situation, but there simply isn’t anything that’s more effective than a few testimonials. We all know what testimonials are, and a lot of the smarter buyers always read the testimonial page. Unfortunately, this may be something that the webmaster doesn’t really think about too much, especially when they’re constantly tweaking their code.
The testimonial is one that can drive it home for the user, as a lot of people feel that they need more incentive. This is why there are numerous review sites. It lets people know that this product is amazing, and it will do exactly what you say that it will. When the user reads the testimonial, it may even get them a little excited about buying the product. That’s exactly what the webmaster wants, they want people to be genuinely excited about this product, and get them to wonder why they haven’t invested in it sooner. The hardest part would be aggregating the testimonials, but if the product is as great as you think that it is, there will be quite a few people willing to help on that front.